Branding
Fale Wash
Fale Wash is about smart laundry services. They offer laundry services at very affordable rates and also do deliveries of your laundry too.
Establishing a new design language & standards
The new creative direction is distinctively Beats: bold, streamlined, beautiful. The design system embraces an open environment, pushing the content to hero status and the brand continually forward. Product pages now share unique stories around features and highlights; we elevated the importance of lifestyle photography and video, establishing strong art direction standards.
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